Wherein a former bank president finds herself running a performing arts company one month before the pandemic hits. What does she learn from the experience and how does she put the organization on the path to sustainability?
Pat McDonald retired from a distinguished 35-year career in financial services and banking in Dayton, Ohio. After a brief period, she found herself running the Dayton Performing Arts Alliance – two months before the pandemic lockdowns started. We talked to her about strategy, communications, and sustainability – and how she brought a for-profit business perspective to the challenge of running a not-for-profit during the pandemic.
During the lockdowns of 2020, streaming services increased subscribers up to fifty percent, new streaming services were started and everyone was creating video content. Theater companies that previously only produced live stage shows found themselves streaming everything from fully produced musicals adaptations in isolation, readings, meets & greets, and fundraisers. Musicians, artists, and museums jumped online. People who had never visited their local theaters, museum or bought tickets to performances suddenly discovered these organizations and individuals and tuned in.
Last week we kicked off our month long focus on creating an Artist’s Statement. As mentioned, I take the unique approach of thinking of this as any arts organization would with a focus on your Mission, Values and Vision rather than just a general description of your work. Here’s how to go about creating a mission:
It all began with a failed job opportunity in Hong Kong in October 2013. Part of me was disappointed when I realized I wasn’t going to be the production manager of a prestigious events management company after all. Mostly, however, I rejoiced and immediately thought, “This is it. I can finally write my memoir.” For years, I had dreamt of doing just that.
A few months back, I wrote an article about balance and what this means for two working artists/parents. I wanted to provide an update where life has now taken us. Moving back to the United States has been interesting. Living in Minneapolis, MN for the past year and a half has been fantastic. The arts community is very supportive.
