Making Broadway Accessible to Audiences with Digital Capture
Many creative artists are innovating with different ways to share live theater experiences in the digital space. For this discussion, I chose to focus on Broadway shows because of the higher ticket prices and narrow geography. Broadway is a luxury brand recognized around the world. The Broadway League has worked long and hard to ensure that if you ask someone, “what is Broadway?” they can tell you that it is the pinnacle of live entertainment – even if they have never seen a Broadway show. Luxury brands come with luxury price tags, but even people who can afford the average $125 ticket for a musical can’t always get to the show. The Broadway League has also worked long and hard to provide access to audiences with seats at lower prices with TKTS, student rush, and other initiatives, but the more popular the show, the longer the wait for discounted tickets.
