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Planning on doing some Strategic Planning – Hold That Thought!
The fall is a good time to think about upgrading your strategic plan – but here’s a few things you should do before you start planning.
In the latest edition of The 2 Minute Arts Manager, Ken Neufeld explains that before you do any planning updates there are some definite steps you need to take so that you are getting the best possible results. This includes a real and honest look at the current state of your organization, some ideas of where you want to be in the long term, and some feedback from your stakeholders – especially some of those folks who may not think your organization is doing such a great job!
About Ken: Ken Neufeld is a visionary not for profit executive with senior leadership experience at major arts and cultural organizations in both Canada and the United States. Most recently, Mr. Neufeld was president and CEO at Victoria Theatre Association – a 5 theatre performing arts center attracting over 500,000 patrons annually in Dayton, Ohio. While in Dayton, he conceived and raised the funds for the new PNC Arts Annex, raised $15 million allocated to current use projects and the organization’s endowment, and realized an operational surplus on an over $16 million budget in 8 out of 9 seasons.
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Ken Neufeld is a visionary not for profit executive with senior leadership experience at major arts and cultural organizations in both Canada and the United States. Most recently, Mr. Neufeld was president and CEO at Victoria Theatre Association – a 5 theatre performing arts center attracting over 500,000 patrons annually in Dayton, Ohio. While in Dayton, he conceived and raised the funds for the new PNC Arts Annex, raised $15 million allocated to current use projects and the organization’s endowment, and realized an operational surplus on an over $16 million budget in 8 out of 9 seasons. In addition to the overall responsibilities of running the Association, Mr. Neufeld also oversaw a major parking operation, a full-service restaurant and catering company, a ticketing operation, and the management of the largest group of non-governmental real estate holdings in downtown Dayton. Mr. Neufeld has also served as the Executive Director of a LORT B producing theatre for almost nine years, the Producer and GM at a ground-breaking performing arts center in Canada that initiated a series of innovative programs with a rapidly expanding Asian population, at a Civic Museum and Planetarium complex, and as the revenue manager for a prominent Canadian regional theatre company. He has an MA in Theatre from Michigan State University, a BA in Theatre from the University of Winnipeg, and continuing education certificates from educational organizations including Harvard Business School, Ross Business School at the University of Michigan, and the Banff Center. Ken was selected to participate in the inaugural pilot group of National Arts Strategies CEO program and then completed the program in 2012. He served as a Tony Awards voter for 9 years. He is the originator of The 2 Minute Arts Manager, a weekly video blog appearing on YouTube, LinkedIn and Facebook. He lives in Nanaimo, British Columbia.
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