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A benefit concert for the people of Ukraine is being held on 29th March from the heart of England. The event will be in support of the Ukraine Humanitarian appeal, which is organised by the Disasters Emergency Committee, and will assist the delivery of provisions such as food and water, as well as helping people on the ground facing the current invasion.
The concert, which is being held in Birmingham, will also be aired on British television via ITV and STV channels. Additionally, all sponsorship and advertising revenue generated from the broadcast of the event (primetime across both linear and simulcast), which is expected to raise over £3 million, will also be donated by ITV to the DEC appeal.
So far, the musical acts who will perform have been confirmed as:
More acts are yet to be confirmed, while the BBC reported that the acts were looking forward to helping by performing, with Camila Cabello saying:
“We all have a responsibility to help. One of the biggest needs is to get funds to organisations who can serve these communities directly, so we’re focusing our efforts on doing that as quickly as we can.”
Emili Sandé explained:
“I will be singing to try to help every innocent human being forced to flee their home and in solidarity with those being racially discriminated against even within this humanitarian crisis. Nobody should be refused access to relief, aid and the right to cross the border to safety, and I’m pleased for the chance to support the DEC’s appeal to help all people whose lives have been affected by the conflict.”
The concert will be performed at the Resorts World Arena in Birmingham, and will last for two hours. The broadcast will combine emotive music performances with short films recognising the ongoing relief efforts and the plight faced by people affected by the conflict in Ukraine. Viewers will be able to donate money to the cause throughout the evening.
Guy Dunstan, NEC Group’s Managing Director of Ticketing and Arenas, said:
“The NEC Group stands with the people of Ukraine. Whilst the live entertainment industry is shocked and deeply saddened to see the humanitarian crisis unfold, it has the power to make a difference. That’s, of course, through people’s love of music.
As a charity fundraising event, Concert for Ukraine will be a fantastic show that brings together some of the UK’s biggest artists at one of our leading entertainment venues, Resorts World Arena, to help raise money for humanitarian and financial relief. As a Birmingham-based Group, we’re delighted to host an event with such meaning and a cause that will, of course, resonate with people up and down the country. We look forward to working with the promoters and organisers in the lead-up to the concert to ensure that we put on an incredible show which, at its heart, shines a positive light on the people of Ukraine.”
Tickets go on sale from 22nd March, and are available from https://www.theticketfactory.com
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Michelle is a musician and composer from the UK. She has performed across the UK and Europe and is passionate about arts education and opportunities for women and girls.
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