The Broadway Green Alliance (BGA) is an industry-wide initiative that educates, motivates, and inspires the entire theatre community and its patrons to implement environmentally friendlier practices on Broadway and beyond. The BGA was founded in 2008 in collaboration with the Natural Resources Defense Council. The Broadway Green Alliance is an ad hoc committee of The Broadway League and a fiscal program of Broadway Cares/Equity Fights AIDS. Along with Julie’s Bicycle in the UK, the BGA is a founding member of the International Green Theatre Alliance. The BGA has reached tens of thousands of fans through Facebook, Twitter, Instagram, YouTube, and other media. As a community of industry and environmental professionals connected by the shared goal of normalizing greening practices on Broadway and beyond, the BGA has successfully implemented significant sustainability reform at the forefront of the industry.