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One of the first steps to effectively marketing your creative business via your social media platforms is to make sure your content is well organized. And, of course, each platform asks for different formatting (photos, videos, witty thoughts, hashtags) that all need to somehow succinctly line up with your brand.
However, even once it’s all organized, it can feel like it won’t ever be enough to keep up with the weekly posting demands. Many seem to hit a wall after crafting a well laid out marketing plan that includes a social media content calendar, clarified design aesthetic and a system of organization because we simply don’t have the time to produce daily or even weekly posts in a varied, exciting, unique way.
While it won’t supplement for all your posts, you can sprinkle them in to give yourself some breathing room while you continue to create. This idea can go well beyond every potential throwback-womancrush-flashback-monday-tuesday-sunday post. You can tell old stories for the first time and even get those pics that were 10 lbs ago to do their job today!
We are hungry for content and we go through it in a literal blink of an eye. With your brand depending on the consistent messaging social media demands, it’s near impossible to expect you to keep up with the desire.
Below are a list of places to look back at for potential social media content:
You’ll be surprised at what you may find and what may be of interest to your base. Relinquish the pressure and subsequent excuses that can come with trying to have every feed poppin’ with new content and take a trip down memory lane. Besides basking in our seemingly near and yet so distant youthful glow, go ahead and turn those iPhone 6 photos into Instagram magic.
But please don’t tag me if you find anything from 2012. Those were rough years for me.
Also by Artist’s Strategy:
How to Get on Top of Those Loose Threads
Scheduling Your Social Media Clean Up
Artist's Strategy offers artists the opportunity to strategize and create tactical next steps towards a successful, fulfilling career. Based on tested business principles, Artist's Strategy helps you design a tangible path towards a sustainable future. Incorporating and using the basic tenets of a healthy business, we will help you set a one, three or five-year-plan that will work for you and keep you on track to seeing real results. With Artist's Strategy, you will work alongside founder Joshua Morgan to identify the strengths and opportunities of your business and learn more about how to stabilize and grow. How long and how frequently you work with Artist's Strategy depends on your individual needs and resources. Contact us to discuss a plan that could work for you.
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