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Experiential design creates human experiences in the built environment that communicate your story in meaningful ways that connect, engage, and inspire. Simply put, experiential design is how people interact with a space in order to gain an understanding of what an organization’s brand is all about. It connects people to places. Experiential design makes brand memorable by creating branded environments. Branded environments are simply spaces and places that tell your story through the physical surroundings.
This move toward personalization has fostered an atmosphere of inclusion, as brands attempt to interact with people from a variety of backgrounds. It’s led to more choice for audiences and attendees, who have the opportunity to engage with projects on a personal level and glean their own distinct take aways. And its results can be felt beyond traditional metrics.
Experiences are critical for the consumer to connect to the brand and consequently for the brand to have success. Selen Imamoglu, international experiential designer, understands what brands need to get to the next level. Combining her knowledge of fine arts, interior design, and experience design, she is able to successfully transform retail spaces so that the brands satisfies the consumer and meets the bottom line.
Working for one the biggest brands in the world, confirms Selen’s prestige in the field. As a critical designer for Coach, Selen conceptualizes, creates strategy, practical, feasible and cost effective solutions for the retail space. She ensures that the creative work of the brand is produced to the highest standards of accuracy and quality control. Selen was selected by this powerful brand because Coach wanted consumers to think of the brand as more than just a producer of luxury leather products.
Impressively, Selen designed the unique decorative wall tiles which will be laun ching soon. It is a new way of creating both an art piece and a metaphorical road map can be uniquely co created by the user/wanderer.
Her eye for design is no doubt due to her prior experience working for an influential architecture and design firm in Turkey, where she was responsible for designing retail space for major clients.
But what sets Selen apart is her dedication to the artistry of her design. She is an expert storyteller who graduated from Bilkent University, one of the nation’s leading research universities in Turkey and the Fashion Institute of Technology, the number 1 design school in the US. Selen’s expert training in addition to her.
If you need to understand or design an experience, Selen is the go to professional to truly make a space come alive.
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