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Everyone knows LinkedIn is touted as a social media for professionals but does it have any use for creatives? LinkedIn may also be thought of as a tool utilized by business people, salespeople, and similar professions which may make artists and creative a bit weary of engaging on the platform. Despite this, LinkedIn is a powerful tool that artists and creative professionals can use to develop relationships with others. What it comes down to is being open to potential relationships, business developments, or press.
Agents, publicists, editors and more all utilize LinkedIn and are always on the lookout for new opportunities. By having a presence on this platform, you have the opportunity to reach out and foster a professional relationship with people that may support your career and future endeavors. For example, a visual artist specializing in portraiture may have pioneered a great lighting technique that must be shared, well on LinkedIn there are journalists constantly looking to publish new work.
LinkedIn can also be a tool to build up a network. There may not be as many other artists on the platform but there are certainly museums, venues, marketers, and more. Closing oneself off to these opportunities is detrimental to a career. Besides, LinkedIn is a standard practice for all fields meaning that anyone that will assist in an artist’s career is more than likely on LinkedIn.
What it all boils down to is bringing value and receiving value. Obviously, an artist isn’t going to make a LinkedIn account and magically be in the latest and greatest articles and venues. Putting the time and effort into building and nurturing relationships goes a long way as people tend to work with those they like.
Start having a voice in the community. An easy way to begin this process is to like and comment on posts relevant to your field and community. Leaving genuine comments instead of just reacting with emojis will eventually get results. People tend to appreciate thoughtful comments and this in turn starts the relationship building. Eventually, the commenting, liking, and sharing will show good fortune on your personal profile. It is at this point that true business and artist collaborations are most likely.
So what are you waiting for? If it’s not already in existence, make that LinkedIn profile and begin networking. Create content or post the best work in your portfolio. Remember, it’s not about developing relationships with artists and peers, it’s about seeking out those that can support your career in the long run.
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Elektra B. Yao, Esq. is the founder and principal attorney at Yao Law Group a full service, comprehensive immigration law firm. Elektra is admitted to the New York Bar and she practices U.S. Immigration and Nationality law and Deportation Defense in all jurisdictions of the United States of America. Elektra is a very active attorney and is a member of The American Immigration Lawyers Association and The New York City Bar Association, where is she is a member of several committees. As a multicultural attorney, with immigrant parents from Italy and Cote D’Ivoire, Elektra is fully fluent in French, Italian, and Spanish. She has lived, studied, and worked internationally in the US, the EU, and Africa. Not only does she understand the language her clients speak, she understands the cultural landscape of where they come from. Elektra earned her Bachelor’s Degree in Communication Arts from Marymount Manhattan College in NYC, one of the top art schools in the nation. During her undergraduate university career, Elektra wrote, directed, and produced two documentaries (N*gga What? and The Choking Game) which were screened in Texas and New York City. During college, she worked for MTV, the Style Network, and other distinguished production companies in the Film and TV industry. More about her academic & professional achievements: Elektra earned her Juris Doctor from Lewis and Clark Law School, a nationally ranked, top-tier law school. As a dedicated international professional, Elektra studied in international contexts. She studied in London under Loukas Mistelis, the Professor and Director of the School of Arbitration at the prestigious UK law school Queen Mary University. She also studied at the Peking Law School, the leading Chinese law school, where she earned a Certificate in Chinese Business and Civil law; along with studying at the internationally renowned and prestigious Sorbonne University in Paris, France and in Florence, Italy where she earned Certificates in Comparative Law. Based on her excellent track record, Elektra was also invited to study Eastern European Law at Eotvos Lorand University, the #1 ranked law school in Hungary. She has also completed all of the coursework for a Master’s in Law in European and Spanish Law from the University of Salamanca. Additionally, she holds several Certificates in Italian and European Immigration Law and Policy. Elektra spent several years working for leading boutique immigration law firms in New York City where she developed her expertise in employment-based and family-based immigration law. Throughout her tenure at boutique law firms, Elektra secured artists visas, business visas, and green cards for artists, professionals, and families. The foundation of Elektra’s excellent track record is her belief in customized immigration legal services. Each client has unique needs and Elektra has always recognized that throughout her career. Frustrated at how law firms did not personalize legal services for each client, Elektra founded Yao Law Group. The Yao Law Group offers concierge immigration legal services, in which every client is unique. At Yao Law Group, clients are recognized as people with their own unique story and profile. At Yao Law Group, we understand how delicate the immigration process is, which is why we work together with clients to craft strong, personalized legal petitions to create long-lasting success.
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