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As a creative person, it can be a pretty big shift to think like a business owner. Entrepreneurial instincts aren’t exactly natural for all of us, just as musicality isn’t as natural for some as others. As I’ve worked with artists, songwriters, musicians and creatives of all kinds, I’ve found that creating a “mission statement” of sorts can get the ball rolling into a disciplined music business that is an authentic reflection of who you are.
“Authentic” is a word that’s a bit overused these days, however finding and embracing your authentic self as a creative entrepreneur in today’s world is perhaps the most important part of your journey to finding success. As an artist, it is what will draw fans to you and keep them there. As a music producer or audio engineer, authenticity builds trust and loyalty with your clients. As a songwriter, telling stories from a place of authenticity will keep your music fresh and relatable.
In the “authentic only” environment we have today, posers or fakers are relentlessly called out, and then inevitably, virtually crucified. That being said, the driving force behind finding your authenticity shouldn’t be fear, but a desire to find your place in this musical landscape and to find the people who feel they belong there with you; to create your own world and invite your “people” to join you. This is the very foundation of being a successful creative today.
Yes, there is still room for showmanship and even gimmicks, as long as it’s an extension of who you really are. I just had an interesting conversation with an artist about this. I was convinced he was making a choice with his branding that was confusing and off-putting. By the end of our conversation, I “got it”. I could clearly see that what wouldn’t work for most artists was perfect for him, as it reflected his rebellious spirit and a virtual finger to the establishment. He sold me on it because his feet were so solidly planted in his “authentic” self that I could see without a doubt that he wasn’t simply being stubborn, but was completely confident in who he is and has a clear vision of how he wanted people to experience his brand.
It should always start with these four questions:
Take about 20 or 30 minutes to sit with these questions without distraction. Brain dump your answers with no filter on a piece of paper or note app.
Now, shape the answers to these questions into your official mission statement. Your mission statement should only be a paragraph long, not a full-page essay. If writing isn’t your skill set, ask for some help. Also bear in mind that it doesn’t have to be perfectly written, only that we the reader should have no questions about who you are, what you stand for, and what your “mission” with your music is.
Going forward, every move you make (on social media, in your fan newsletter, in your youtube engagement, or wherever) as a creative should align with your mission statement. If you contradict yourself one too many times, your fans will detect this lack of authenticity and lose interest. They may even question why they liked you in the first place. This should make it easy for you! You never have to worry about what someone else is doing or what the current trends are. Just Be YOU!
Not Your (Grand)Parents’ Dream Career
The mission of SoundGirls.org is to inspire and empower the next generation of women in audio. Our mission is to create a supportive community for women in audio and music production, providing the tools, knowledge, and support to further their careers. SoundGirls.Org was formed in 2013 by veteran live sound engineers Karrie Keyes and Michelle Sabolchick Pettinato and operates under the Fiscal Sponsorship of The California Women’s Music Festival, a 501(c)3 non-profit organization. In 2012, Karrie and Michelle participated in the “Women of Professional Concert Sound” panel at the AES Conference in San Francisco. The panel was hosted by the Women’s Audio Mission (WAM) and moderated by WAM founder Terri Winston. Terri brought together five women working in live and broadcast audio. The groundbreaking panel (which also included Jeri Palumbo, Claudia Engelhart and Deanne Franklin), provided young women and men a glimpse into life on the road, tips and advice, and a Q & A with the panelists. More importantly though, was how incredibly powerful the experience was for the panelists. We had all been in the business for 20 years or more, yet most of us had never met before that day and within minutes we bonded like long-lost sisters. We were struck by how similar our experiences, work ethics, and passions were and wondered why our paths had never crossed and how our careers would have been different had we been there to support each other through the years. Each of us are strong on our own, but together we were even stronger and a powerful force. We were empowered. Each of us had been asked hundreds of times in our careers: Are there other women doing sound? How did you get into sound? How would a young woman go about getting into sound? Through creating SoundGirls.Org, we hope to establish a place for women working in professional audio to come for support and advice, to share our success and failures, our joys and frustrations, and for empowerment and inspiration.
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