January and February are notoriously difficult times for theatre during a good year, but with the added issue of Covid, this winter has been one of Broadway’s hardest in recent years. However, Broadway grosses for the first week of February reveal that attendance is slightly up as the Omicron surge falls – and when it’s hard enough to fill seats, any improvement matters.
Experiential design creates human experiences in the built environment that communicate your story in meaningful ways that connect, engage, and inspire. Simply put, experiential design is how people interact with a space in order to gain an understanding of what an organization’s brand is all about. It connects people to places. Experiential design makes brand memorable by creating branded environments. Branded environments are simply spaces and places that tell your story through the physical surroundings.
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