Esch2022 REMIX Festival: a quick dive into inspiring, activating and on-boarding audiences onto the Esch2022 journey
Bracing up for a national, at the same time European project of this scope, including thousands of cultural festivities is no easy feat — certainly not for the flock of creative and organizational masterminds making it all happen, but neither, in spite of common belief, for audiences themselves. Perhaps contrary to (an outmoded) popular belief, audiences are, to us, all but passive. In fact, they’re as instrumental as anyone in bringing a concept, experience, or project to life. Ahead of the Esch2022 European Capital of Culture (ECOC) kick-off, our team has asked: “how can we work not for, but with the audience?”
