Theatres all over the world have struggled to survive during the pandemic. Many still do. Mexican theatre has been hit harder than most, even though the country already re-opened venues from July 2020 onwards. With heavy restrictions. Yet open they were. This is a look into theatre in Mexico today. How is it faring? And where is it headed despite the heavy pressure from the still lingering pandemic?
More and more companies are realizing the need for connecting with their target audience on a different level that brings long term, loyal customers. This need has created a new era of marketing called “Brand Activation”. Long before Marketing gurus came up with this concept Entertainment world was already connecting with their fan base using exact same techniques. Live Entertainment has been the new trend in marketing and major companies are now all on the bandwagon connecting with their customer base or rebrand their company through immersive interactive brand activations.
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