Embracing Digital Theater
Theater is storytelling. The addition of technology over the years has always faced resistance in the theater industry but the pandemic accelerated the inevitable. Disney’s partnership with TikTok to Livestream the opening number for the reopening of The Lion King on Broadway is a perfect example. Digital technology is here to stay, in both making theater and marketing theater. Digital access expands the fanbase, not just for theater but for many types of entertainment, sports, and leisure activities. Do you think there would be as many football fans if they were told, “you can’t see the game unless you go to the stadium?” Let’s learn how to use digital to create an engaged and robust fanbase within your theater community.
