Streaming Allowed Audiences To Discover You During The Pandemic: Now, How To Keep Them?
During the lockdowns of 2020, streaming services increased subscribers up to fifty percent, new streaming services were started and everyone was creating video content. Theater companies that previously only produced live stage shows found themselves streaming everything from fully produced musicals adaptations in isolation, readings, meets & greets, and fundraisers. Musicians, artists, and museums jumped online. People who had never visited their local theaters, museum or bought tickets to performances suddenly discovered these organizations and individuals and tuned in.
