22nd November 2024

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Allison Emmerich: Event Planner – Theatre People

Allison Emmerich

Welcome back, TheatrePeople! Today I’m excited to introduce you to Allison Emmerich, an event planner in New York who loves to ‘entertain and delight’ through her craft. You’ll feel her passion in each of her answers in this interview, and I sincerely hope you love getting to know her as much as I have. Have a fantastic day!

Post Pandemic World: China Can Be The Remedy to Rejuvenate Western Musicals

post pandemic world

The COVID-19 pandemic has reshaped the world of theatre completely in a new way. Regardless of the recovery of live performance industry in the western world, more and more people, especially commercial workers, start to realize that theatre cannot and will not go back to the old days. Facing numerous challenges in domestic markets, show makers may need a vision shift — the life-saving straw may lie on the other side of the globe. From various points of view, China is the most promising market for commercial musical companies to recover from the pandemic shock.

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