How Theatre Forgot To Grow – Streaming Theatre
I would like to tell you a story. In 1952, the National Hockey League (NHL) and the Canadian Broadcast Company (CBC) negotiated a television agreement to broadcast the 1952 – 1953 hockey season. Airing hockey games presented advantages for each party: CBC wanted sporting content and advertising money, while the NHL received a secondary source of income and a large market reach to help grow the game. A partnership of this kind clearly presented a win-win situation.
