Your Brand is Your Lifeline
Do any of these circumstances ring true? You’re meeting an agent, pitching a project or meeting a potential collaborator. They smile at you and say, “Tell me about yourself,” and you babble on about God knows what or just draw a blank. Or, you go to update your Instagram bio, to more accurately tell the world who you are and what you do. You end up wasting way too much time and come up with some sort of sarcastic, potentially self deprecating version of what you’d really like to say. Or, you lie in bed and have a sudden existential crisis as it dawns on you that there are thousands of talented people in your field competing for their livelihood, too, and you’re just one of the nameless masses with seemingly nothing unique to offer.
