Theatre Marketing: Tougher Than One May Think
Here is a story I heard. I am unsure if it is true but I choose to believe it. My favourite playwright, Edward Albee is being interviewed. The journalist is writing a preview for his new play ‘The Goat’ or ‘Who Is Sylvia.’ The journalist asks can you describe the play in 10 words or less. Albee’s reply is quick and taut, ‘If I could do that, I wouldn’t have written the damn thing.’