7 Ways To Increase The Popularity Of Your Music

Independent artists aiming to achieve success in the music industry may face financial limitations when it comes to growing their fan base, unlike well-established chart-topping musicians. Nevertheless, the contemporary digital landscape provides unprecedented opportunities for aspiring artists to promote their music. By following this guide, individuals can learn effective strategies to advertise their songs.

How to increase song popularity?

#1 Use social networks
The power of an effective social media marketing strategy is widely recognized. Developing and maintaining a consistent, interesting, and engaging presence across various platforms, including Instagram, Twitter, TikTok, Facebook, and even less conventional ones like Snapchat, is crucial. It is also recommended to ensure that your profile handles remain consistent, facilitating online searches for your brand.
There is an abundance of advice available on managing social channels, with continuously evolving trends across every platform. Interested readers can explore these helpful resources for more information on effectively running and maximizing the potential of social media channels.

#2 Create an electronic press kit
An electronic press kit (EPK) serves as a pre-packaged digital resume filled with promotional materials that music industry influencers can receive. It equips record labels, agents, producers, venue bookers, and the media with comprehensive information about the artist. The EPK should encompass an artist biography, unique photos, engaging videos, compelling press releases, accurate contact details, and details about upcoming performances.

#3 Host your music on streaming platforms
Signing up for artist accounts on all major music streaming platforms and uploading produced tracks provides a hub for the public to listen to their work. There are quite a few services where you can add your work and attract potential followers. The same Apple Music, a favorite among services, allows you to do this. Only you may encounter an error when this song is not available in the current country or region. You can change the access settings yourself, otherwise, all other listeners will use the VPN. If you didn’t know, you can listen to other artists’ music that isn’t available in your area through VeePN.

#4 Use email marketing
An email list serves as a critical tool for music promotion, enabling artists to market their latest work as it is created. To build up a marketing list, artists can include a highly visible sign-up form on their website and also distribute flyers or provide in-person sign-up sheets at live shows. By offering exclusive benefits to subscribers, such as discounts on merchandise or early access to concert tickets, artists can incentivize sign-ups. Once a substantial subscriber base is established, email marketing can be utilized to promote new releases, announce tour dates, and provide general updates.

#5 Get press & blog
If an artist’s music gets featured by music publications, whether they are mainstream magazines or niche blogs and webzines, those placements can assist in generating excitement and establishing a solid reputation to elevate their music career.
Employing a professional PR executive to manage the campaign is generally considered the optimal approach for attaining extensive coverage. However, this may not always be feasible or affordable for emerging artists with limited budgets.
For artists who lack a substantial budget, a do-it-yourself PR strategy becomes a viable option. Nevertheless, it is crucial to approach bloggers and journalists in a proper and respectful manner. Firstly, the artist will need to create an electronic press kit.

#6 Create short-form content
Growing on TikTok might become more challenging and less rapid for musicians in the future. The platform currently offers the highest organic reach among social media platforms, and comprehending what resonates with its audience is vital to achieving virality. Employing micro-video content, with a duration of 20-30 seconds, has been proven as an effective and accessible approach to convey a message, in contrast to longer tracks on other platforms. Encouraging listeners to invest their time in listening to a complete track can be quite a challenge.

#7 Perform memorable live shows
Whenever someone offers advice on how to promote their music or provides general music promotion tips, the topic of playing live shows always arises. However, what is often left unmentioned is the crucial aspect: mesmerizing the audience with captivating live performances. In today’s competitive landscape, merely gigging no longer cuts it.
If an artist is determined to use live performances as a means to promote their music and generate excitement, their live shows cannot be average; they must be exceptional. The artist’s stage presence must be captivating, and the performance must leave a lasting impression.

Conclusion

The music industry is becoming more saturated, with numerous aspiring artists competing for recognition and success. Therefore, it becomes essential to develop a strategy that allows an artist’s songs to stand out from the rest. By utilizing the eight tactics mentioned above, artists can enhance the uniqueness of their songs, increase their popularity, and make progress in their careers.