Hootsuite Academy – Online Courses & Training – Social Media Strategy from A to Z – Year Round

Develop the social marketing skills to grow followers, engagement, and business results. You’ll also learn to engage and grow your social media presence–setting your company up for success. This course will turn your attention to the elements of your business you must consider when developing a social media strategy, the goals you want your social efforts to achieve and the various ways you can use social media to support your business objectives.

Over the last few years, social media has revolutionized communication for people and businesses alike. As your business adapts to this development, it can be difficult to know exactly how to best devote your resources and energy. A well thought out, and well-documented social media strategy is a foundational piece of your business’ social media success. This course will turn your attention to the elements of your business you must consider when developing a social media strategy, the goals you want your social efforts to achieve and the various ways you can use social media to support your business objectives.

Social Media Strategy from A to Z Course Online with Hootsuite Academy

Price: FREE

Course curriculum

Estimated time to complete: 0.5 hours

1. Introduction

• 1.1 Course Overview
• 1.2 Course Materials

2. Before You Start: What is a Social Media Strategy?

• 2.1 Before You Start: What is a Social Media Strategy?
• 2.2 The Value of a Social Media Strategy
• 2.3 Overview of Social Media Strategy Components and General Best Practices
• 2.4 Conducting a Social Media Audit
• 2.5 Quiz
  

3. Setting Strategic Goals

• 3.1 Setting Strategic Goals
• 3.2 Setting Objectives, KPIs and Key Supporting Messages
• 3.3 Specifying Brand Persona and Voice
• 3.4 Quiz
• 3.5 Community Discussion

4. Choosing the Right Social Media Strategy

• 4.1 Choosing the Right Social Media Strategy
• 4.2 Strategies and Tools to Consider
• 4.3 Factoring in Timing and Key Dates
• 4.4 Putting Together a Content Game Plan
• 4.5 Quiz

5. Administrative Considerations

• 5.1 Administrative Considerations
• 5.2 How to Set Up the Roles and Responsibilities on Your Team
• 5.3 Creating Social Media Guidelines and Policy for Your Company
• 5.4 Creating a Critical Response Plan
• 5.5 Quiz

6. Evaluating Your Success

• 6.1 Evaluating Your Success
• 6.2 Applying Quantitative and Qualitative Measurement to Your Social Media Strategies
• 6.3 Using Data to Adjust Course
• 6.4 Quiz
• 6.5 Recommended Next Steps

7. How Hootsuite Helps with Social Media Strategy [OPTIONAL]

• 7.1 How Hootsuite Helps with Social Media Strategy
• 7.2 Introduction to Hootsuite Organizations and Permissions
• 7.3 An Introduction to Hootsuite Analytics
• 7.4 How to Use Boards in Hootsuite Analytics

To take this course, you will be asked to create an account with Hootsuite, but trust TheatreArtLife, it is worth it!

To take the course or for more information: Click Here!