Theatre DNA: How, Why, and Where We Create

In the closing session of the EPIC Conference, EPIC Co-Founder, Anna Robb speaks with Michael Ferguson and Benton Delinger from Theatre DNA. Together they discuss theatre spaces, how they are created, why they are created and how they will evolve in the future.

Watch this Session below.

The Entertainment & Performing Arts Industry Conference took place on January 10, 2022. It was for anyone working in, studying, or interested in the entertainment or performing arts industries. The event featured 50 sessions with 120+ industry leaders from numerous disciplines. EPIC was built around the discussion pillars of CREATE, PERFORM, DESIGN, & PRODUCE. Each Pillar featured a collection of industry leading directors, choreographers, performers, technicians, producers, designers, and more.

To see all other sessions of the EPIC Conferences, explore HERE

Theatre DNA Website

Theatre DNA

Forged in the fire of decades of live performance experience, we bring a sense of theatricality, or our “TheatreDNA,” to every project we work on.  We’ve been on the stage, in the wings, behind the console, making the pitch, next to the camera, and leading the creative concept meetings.  No matter the creative task, we use our skills and experience to create environments that engage.

We know that any design must not only inspire and engage audiences, but also be done on budget, and on time.  Looking good is paramount, but if it’s expensive, late, or doesn’t hold up, it gets old really fast.  We’re pretty sure you won’t hire us again.

We can work as part of a team bringing your vision to life, or as the creative force driving a project.    ​

We also know how to provide the infrastructure; not just the art.  We’ve designed permanently installed infrastructure for lighting, video, and performance machinery systems in some of the most demanding creative environments that exist, making sure the art is fully realized, and that those systems achieve both the artistic goals and the operational functionality.  A highly functioning theatre for the Oscar broadcast. Check.  Lighting systems for a Cirque du Soleil facility. Yup.  Video panel design for one of the biggest ceiling installations in the world. Oh sure.  That was Tuesday.

And, don’t forget, TheatreDNA Creative is grounded in the work of our sister brand, TheatreDNA, a performance and creative venue design and planning firm working with artists and architects.  With decades of experience, and hundreds of theatres around the world under our belt, with budgets ranging from $3M to $300M, we’re well aware of when to work lean and mean, or when to bring the world class design standards.