Are you interested in pursuing a career in talent management but not sure how to begin? Continue reading. Here, we’ll discuss a few things you can do to get there and become successful.
What is a talent manager?
Talent managers are people who work in the entertainment business and help actors, models, and performers get more fans, find better jobs or ways to make money, and plan public appearances. Many of them form deep bonds with their clients in order to provide guidance on auditions, product partnerships with various companies, and contract negotiations. Some may focus on a certain sector or platform, such as theater, books, film, social media, television, or music. To ensure that they’re effective in their roles, most talent managers have extensive knowledge and experience in the entertainment industry.
What do talent managers do?
Talent managers either find their own clients or receive them by way of assignments from their supervisors. In their search for new clients, they may attend talent showcases, review portfolios, or read television or film scripts. Talent managers are compensated with 10% to 25% of the profits from opportunities provided to clients.
Talent managers are also responsible for the following:
- Identifying prospective talent by examining online samples of work or by witnessing performances
- Promoting their offerings and costs to prospective customers
- Creating marketing plans to assist with promoting clients and building their platform
- Engaging with production companies about contracts and other business deals
- Securing engagements on various media platforms such as podcasts, radio, television, advertisements, and films to enhance customers’ brand recognition and expand their fan base
- Providing assistance and career guidance to clients
- Facilitating exchanges regarding forthcoming partnerships or performances between clients and external organizations
How to become a talent manager
The following tips will put you well on your way to becoming an effective talent manager:
1. Seek out an experienced and trusted adviser
While it may be possible for you to make it solely based on your hard work, there are not very many people who do. Usually, they need guidance and support from someone who can help—a mentor. When you come across people you admire, dig deep into their history to learn how they got to where you want to be—their educational history, the roles they’ve held, and how they compare to your own career trajectory. Following those leaders on social media is very useful in that regard. Who knows? Reaching out to some of them can help you gain some valuable advice. Talent managers often need to network and educate themselves in order to effectively serve their clients. Leadar’s large database will help you quickly find contact information for industry leaders.
2. Obtain a degree
While some companies would settle for a high school diploma, others would insist that you obtain a bachelor’s degree. Consider fields such as public relations, communications, management, marketing, or a related field. This degree might help you better understand how to perform the role’s major responsibilities—managing others, negotiating contracts, and handling business transactions, to name a few. You also have the option of minoring in film production, fine arts, or a related field to enhance your understanding and network within the entertainment business.
3. Continually add to your skill base
You’ll be in a better position to advise or manage clients if you’ve experienced the entertainment industry firsthand. Performing production assistant positions or internships will help you gain a comprehensive understanding of the operations within the industry, the responsibilities of which involve providing support to a variety of positions on a set. The majority of employers often prefer to hire experienced people to fill this position—talent managers who are more likely to attract prestigious clientele—who possess industry expertise and can provide advice on securing high-paying opportunities.
4. Establish connections with industry professionals
As you progress in your career in the entertainment industry, it is likely that you may encounter other professionals who have accumulated significant expertise in the specific field of entertainment that you oversee. These individuals could either be employees of your management firm or individuals who are interested in recruiting your clients for various chances. Strive to establish enduring and fruitful connections with a wide array of prominent individuals in the field, in order to expand your network. These specialists can facilitate connections with experienced employees who can provide distinctive opportunities to your clients. It is advisable to establish connections with fellow managers, as they may refer their noteworthy clients to you in the event that they want to explore different employment opportunities.
5. Identify your niche
Some talent agents could represent their clients across the board. Some people might choose to focus on a single field to pursue possibilities in order to obtain opportunities that are more in line with their specialization. If you’re well-versed in all entertainment-related fields, you may want to think about working with a variety of clients. If you prefer to concentrate on one niche, think about picking one that you are most knowledgeable about or that is most closely related to your professional history. As a social media manager, for instance, you can be in charge of influencer clients if you’re experienced with social media or marketing accounts.
6. Enlist in a professional talent management organization
Professional talent management organizations often comprise seasoned industry professionals who collaborate to exchange ideas, resources, and guidance. This can serve as an alternative and efficient method to establish connections and network with individuals who have the potential to offer advantageous prospects for both you and your clients. An organization worth considering for membership is the Talent Managers Association. This association provides industry updates and a network of professionals to keep you well-informed about industry events.
7. Venture beyond your comfort zone
Taking risks is one of the best ways to climb the ladder to talent management. Volunteer for projects you aren’t fully qualified for and see how it will stretch your skills.
Final thoughts
When it comes to moving up the career ladder, the ability to be persistent and patient is essential. Success doesn’t happen overnight, so it would be a lot easier to move forward if you were truly passionate about your various roles and enjoyed the process of advancing in your career.