Producing for the Cultural Moment

In commercial theaters, shows need to be succeed financially, not just artistically. But what are the responsibilities of a producer beyond the economics? These Broadway producers are engaged in creating shows that are socially responsible, as well as economically viable. How do they choose projects, raise money, and staff productions that reflect our society, culture and not just about the bottom-line economics? These Broadway, Australian, & West End producers reveal their processes and visions for shows that succeed on all levels.