MASTERCLASS: The Principles of Producing

Understanding the Business of Show can be paramount for your career, no matter the field in which you work. Producers value team members who understand how the business operates and how each department contributes to or takes away from the bottom line. Whether you’ve always wondered about producing, or you simply want to increase your knowledge and value to other producers, this course is for you.

Session topics include:

– Why produce?
– Who decides what shows get produced?
– Standard Producing Models
– International: Producers vs. Promoters
– Top-Down vs. Bottom-Up Budgeting
– What’s a Royalty Pool?
– Basics of Fundraising for Various Production Models
– Understanding a Pro Forma
– Why your show doesn’t have as much marketing as you think it should
– Essential Producer Lingo
– How to be an essential ally to your producers

About Terrence:
​​​​​​​Terrence Williams is an internationally-touring GSM turned Director of Operations turned Producer who has contracted hundreds of technicians, production managers and stage managers for productions around the world. He has worked with distinguished productions including Absinthe, The Illusionists, Circus 1903, Comic Relief, and Illusionist David Copperfield, among others. Prior to relocating in the office, Terrence helmed four Australian National Tours as well as multiple tours across Japan, New Zealand, South Africa, Singapore and various parts of the Middle East. He has presented appearances on The Late Show with David Letterman, The Late Show with Stephen Colbert, The Late Late Show with James Corden, The Rachael Ray Show, TODAY, and America’s Got Talent. Currently overseeing 13 live touring productions worldwide, he has turned his focus towards education and leadership training within the industry.